7 Reasons Why You Should Consider YouTube For Business Growth

How Beneficial is a YouTube Channel For business?

In today’s evolutionary times, the world has progressed to integrate itself over the digital environment at large. This atmosphere of global interconnectedness is more of a boon than a bane, especially for small businesses and local enterprises that have global potential. In this regard, Youtube remains one of the most used platforms to reach newer audiences and to generate new leads for your business. It offers valuable insight into the type of audience keen on making a purchase and disseminating information to the diverse global audience on the platform itself.

With the advent of video marketers, online streamers, and social media influencers on Youtube, new business ideas or small business ideas can be easily implemented with Youtube as a platform for outreach. Moreover, Youtube is one of the most cost-effective ways to monitor and market your brand and business.

Here are a few significant reasons and benefits why you should consider creating Youtube channels for business:

1. Access the Loyal Traffic on Youtube:

Youtube is one of the most visited websites on the world wide web today. It is so because most of today’s modern-day content creators are using youtube as a platform to reach their fan base and audiences. Most of the highest subscribed youtube channels and the best youtube channels of today are streamers who can add value to intrigue a large audience.

Youtube for business is also an avenue new, and small businesses can exploit with relative ease to reach out to this organic traffic on youtube. This way, you can reach newer audiences, diversify your customer base, generate sales leads, and garner valuable insight into your online marketing campaigns. Research suggests that over 4 billion Youtube videos are viewed every day, so if you use Youtube for business, you can easily define and reach your audience. You can do so by creating video content on the platform or advertising on others’ video content.

2. Youtube Marketing leads to better Google Search rankings:

Since Youtube is led by Google, as an enterprise, your videos on youtube rank similarly to the text-only pages. This is why you may often see videos with the words you’ve searched appear above any webpage results when searching on Google. Although, a Youtube video in a stand-alone manner cannot help you get extra organic traffic to your business websites and landing pages. If you compliment your high-quality textual content with good quality, self-explanatory Youtube videos that interest the larger mass, it will guarantee a rise in web traffic for your small business Youtube channel and help you get found. Thus, you can easily use Youtube as a platform for marketing your business online.

Over 60% of regular Google Search users click on one of the top 3 results on Google. Similarly, over 90% of all Google Search users click one of the first ten organic results as displayed. Hence, if you use Youtube videos to complement your web content, you can almost guarantee that your link will rank higher than text-only websites with the Youtube video thumbnail displayed on top of all the text-rich links.

3. Use YouTube to Reach a Global Audience and Gain Global Recognition:

Youtube is one of the most popular search engines as well. Research suggests it is the 2nd largest search engine with the 3rd most number of visitors worldwide, only behind the likes of Facebook and Google itself. Youtube receives over 1 million unique visitors every month, and over 100 hours of video content is uploaded on Youtube every minute. This makes Youtube one of the most viable platforms to market your brand and business.

If you can use Youtube channels for business in the right way, you can also reach millions of people who don’t even speak English, making regional marketing campaigns quite successful. You can also add closed captions to your videos in multiple languages to increase the outreach.

4. Use Youtube to Improve the Authority of your Business Website:

YouTube is one of the most searched on platforms, as stated before. And it also greatly boosts your SEO. If you can tailor your Youtube business channel in a structured manner, it almost always increases traffic. You can do this in multiple ways. Firstly, you can embed the structured code for your Youtube video on your website since Youtube videos offer great backlinking possibilities for the website. Secondly, you can name your Youtube channel the same as your domain to rank higher on search engines. For instance, your website will be displayed even if someone merely searches for a relevant video from your channel on Google. This makes your web content more credible.

You can also use other ancillary businesses or collaborators to embed your video on their websites to ensure your website ranks even higher. You can also choose to create social media handles on platforms such as Instagram, Facebook, Twitter to share your Youtube videos regularly with an engaged audience. This ensures great public relations for a business, allowing them to connect with the consumers at the very rudimentary level.

5. Makes your Content Marketing process Sustainable in the Long Run:

Using Youtube for business makes your website content diversified and sustainable in the long run. When you publish a video on Youtube or any textual content or graphic on your website, it stays there forever. Youtube videos, in this respect, are a great way to repurpose your old graphic or textual content into a more interactive format. It is reliable and effective in the long run. Such Youtube videos are more efficient in communicating information than text or infographics.

6. Grow Your Audience Worldwide:

Youtube videos are perhaps one of the most malleable ways any business can reach any corner of the world with the internet. To increase your brand’s credibility and have a massive global outreach, Youtube videos are the best form of marketing available to businesses today. In this regard, videos with personal messages and closed-captions are generally more interactive and get more views. Research also suggests that communicating your brand’s idea through emotions and a relatable context increases this outreach capability. As a business, you can also rely on Youtube streamers and content creators to share awareness about your business. You can collaborate with such influencers or opinion leaders from anywhere worldwide and get their ardent followers to create new sales leads for your business.

You can use Google AdWords for your Youtube videos to streamline the marketing process to the audience that will end up buying your products or services. This can be done quite easily by setting up a Google Adwords account. After which, you can set your goals according to your business’s priorities and get a higher return on your advertisement investment. You only have to pay for the video views, only if they are ‘engaged views’ in this respect, saving up for all the times your ad was displayed but skipped.

Similarly, you can also use Google AdSense to receive some added income directly from Youtube. For this, you need to have a verified Google AdSense account and at least 4000 watch hours on your Youtube channel in the last year. Although this pay might seem paltry at a micro level, after you increase your subscriber base beyond 10000 subscribers, this income seems to accumulate much faster. You can use both Google AdWords and Google AdSense for your Youtube videos together to make some money back from your video marketing campaigns as well.

Also read:

1) How to Earn Money Online? Best Online Money Making Tips
2) What online business can I do to make money? Here are the top-6 ideas for you.
3) 3 Amazing Ways to Make Money Online in India
4) Best Ideas To Make Pocket Money For Students.
5) OkCredit: All you need to know about OkCredit & how it works.

FAQs

Q. Is Youtube for Business a paid service?

Ans. No, Youtube is a free video listing and streaming platform that any individual or organisation can use to its maximum capacity. However, there are a few paid add-ons and subscription services for content consumers. This creates an added revenue-generating opportunity for the content creators on the platform.

Q. How frequently should I upload videos on Youtube for a small business?

Ans. There is no brick wall demarcating how many videos you must upload on Youtube. If you’re a small business owner, you can focus on creating one video a week and concentrating on the optimisation and marketing process to get the audience to engage and make a purchase.

Q. Can I earn from a Youtube channel?

Ans. Yes, you can earn quite easily from a Youtube channel. Although there are certain specific criteria that you have to meet, it is not a tough task. With regular usage for at least a year, it is possible to monetise your Youtube account via Google AdSense.

Q. How can I advertise on Youtube?

Ans. You can advertise on Youtube by setting up a free Google AdWords account. It is simple and allows you to categorise your audience and budget freely.

Q. Can Youtube help get more web traffic to a business website?

Ans. Yes, Youtube is one of the highest-ranking platforms on Google and other search engines. Having multiple Youtube videos on your website containing original and quality content is a beneficial way to reach more customers and generate more leads.

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