If you are a parent, you may have noticed the relative lack of good kid-friendly businesses where you live. Kids are a large demographic of consumers who often get ignored by entrepreneurs. This is because of the assumption that kids don't buy or consume goods and services. Well, it is technically true that they don't buy anything, but they are indeed consumers.
If you are looking for innovative business ideas, kids can be an incredibly lucrative market for you. Here are some hot new business ideas and tips for you to start out.
1. Kids' Party Planning
A party planning and events management service with a focus specifically on kids can be a unique business idea. This is because most event organisation and party planning services are oriented towards adults. While they may offer services for kids like themed parties, birthday parties, etc., these are secondary services for them, and they may not have focused expertise.
Kid-friendly business ideas for the party planning market can help you make a splash. By offering a hyper-specialised service, you can tap into the market of new parents who are looking for the best for their kids.
A kids' party planning business would need proper market research and surveys to understand what kids and parents truly want. You will have to figure out what your competitors are missing and unable to provide and how you can come in and bridge these gaps.
You will also need to contact vendors, decorators, caterers, entertainment providers for kids in order to organise parties. Find out what characters, TV shows, and cartoons are popular with kids in different age groups to create individual, personalised party packages and plans. Collaborate with your vendors to create the perfect decorations, menus and provide the best entertainment. With these variables in place, your new and innovative business idea is ready for launch!
2. Subscription Boxes
Subscription boxes are a new business idea and have been gaining popularity recently. Subscription boxes consist of various randomly assigned or customisable useful items that are sent to the subscriber periodically according to a set timeline. These items usually follow a theme, for example, clothing, cosmetics, books, etc.
If you want a kid-friendly business idea, then subscription boxes are an easy and customisable option. Your kids' subscription boxes can consist of toys, clothes, or educational material like books or interactive toys.
Clothing is a wonderful and unique business idea for a subscription box for kids. Children, especially young children, grow very fast. This means they grow out of their clothing very quickly. You could provide a subscription box of clothing that sends age-appropriate clothes to new parents every few months to ensure that their child always has age-appropriate and well-fitting clothes.
Books can be a great subscription box for older kids. Parents who want to inculcate a reading habit in their children could order an age-appropriate and customisable selection of books to be sent to their child every month to encourage reading habits.
The benefit of subscription boxes as a small business idea is that it guarantees long term customers and consistent income. You also don't have to keep a large inventory in advance since you know in advance what each customer has subscribed to and how much of a particular item they want to receive.
Also Read: Best Baby Food Brands in India
3. Summer Camps and Activity Workshops
Summer camps and activity workshops are the best small business idea for people looking for good seasonal or side business. This is a kid-friendly business idea for those entrepreneurs who don't have a lot of time or resources for a year-round business. As such, these are also some of the best businesses to start for homemakers.
Although not necessary, some experience or qualification in arts and crafts and creative learning and teaching methods can be helpful. Your Summer Camp or Activity Workshop will need to have a theme and activities that children can participate in.
It would be beneficial if these activities were creative, arts and crafts based, as well as educational. You can also involve parents and other family members to make your workshop a family-bonding exercise. You can also tie up with schools and educational institutes to offer workshops for their students.
Parents are always looking for ways to engage their kids in activities outside of school. New and fun summer camps can be an excellent way to cash in on this market.
Also Read: Toy Manufacturers in India
4. Carpool Service
This is a more traditional service but extremely effective and lucrative. Parents don't always have the time to take their children to school on their own. A carpool service is therefore always a welcome convenience.
This is one of the best businesses to start in both small towns and big cities. This is because there are parents everywhere who are looking for a trustworthy and reliable service provider to take their kids to school on time.
However, if you want to diversify, you can offer carpool service to places other than schools. You can offer to ferry children to and from extra-curricular activities and after-school classes. You can also offer carpool services for family-friendly trips and vacations for both parents and children.
This is great for parents who are unable to drive or who do not own cars. This also enables families and neighbours to take long trips together. Innovation is the key to remaining in business. Diversifying a traditional carpool service business can be a lucrative business opportunity for you.
Also Read: Best Toffee Brands in India
5. Daycare Services
While not the most innovative business idea, daycare services are always in demand, childcare and daycare services are popular in urban areas and metro cities. This is because most parents of young children are working and living away from extended family and other support systems. This makes them eager for services and businesses that can take care of their children while they are away at work.
Daycare services are also one of the best small business ideas for women and homemakers since these businesses can be efficiently run from home. In addition, parents are often more trusting of women when it comes to child care services.
Keep in mind that running a daycare centre or a nanny service is not the same as taking care of your own children. You will have to look after the needs of many children at once, which can be difficult. It would be advisable to hire at least a few support staff.
You will need to offer food and snacks for the children, so hiring a cook will be advisable. Also, since you will not be able to keep an eye on so many kids all at once, all the time, it is advisable to hire some help.
Key Takeaway
It is clear that kids are a significant demographic of consumers that get frequently neglected by entrepreneurs. If you are looking to start a new business, you should definitely look into some of these kid-friendly business ideas. They may be the perfect opportunity for you to start your entrepreneurial dreams.
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FAQs
Q. What makes a business kid-friendly?
Ans. Kid-friendly business ideas keep kids at the centre of their business. While the buyers of these services may be parents, the consumers are the kids. Therefore, as a businessman, you will have to walk the fine line of marketing to parents while keeping your consumers, i.e., kids, happy and satisfied with your product or service.
Q. How do I market my business?
Ans. Remember that while kids are your consumers, your buyers are parents. Therefore you have to market your products or services to parents. You can use digital marketing through Facebook ‘Mommy-groups' to advertise your business. You can also tie up with schools or educational institutions to market your services.
Q. What safety measures should I keep in mind when running a kid-friendly business?
Ans. If you are selling a product, make sure the materials and packaging are non-toxic and do not pose a choking hazard. If you are offering outdoor activity-based services, ensure proper security to prevent any child from being lost or hurt.