With the advancement of technology, the way a person does business has significantly changed. Over the past decade, business owners have realised that business promotion and customer engagement are only possible if they have an online presence. This is why even the small business owners have now started promoting their brand online.
We know that by far, one of the most significant changes in business promotion is digital ads, but what ways would suit you the best is still a thing to figure out. There was a time when postcards, flyers, and brochures were exchanged with customers to grow the business. But with time, things have changed, and the overwhelming response of online promotion and marketing has given business owners a reason to think. If you also run an online business, here are 10 best ways to promote your small business.
1. Google Business Account
The first and foremost step that you need to take is to set-up a Google Business Account. Every businessman understands the importance of business presence. The only difference between the traditional presence and current presence is that you now have to be present in the digital world as well. To do that, you need to have a Google Business Account. A Google business profile is nothing else but a Google listing that allows your business to get reflected on Google Maps and other searches.
To use Google Listing’s full potential, you need to get your account registered and verified. After getting the ownership, you can easily optimize your listing to rank better than others in the competition.
2. Get a website
Listing is just the first step that helps in promoting your business. The next thing you must do is get a website. Irrespective of how old your business is or how good your customer base is, you will always need a website. There are several options available in the online marketplace; you can choose the best option amongst them. All your potential customers will first visit your website and then think about giving you business. If you have a well-functioning website, you are bound to get customer’s attention and probably get the business as well.
A good website is more than a promotional tool for a business owner. It consists of a lot of information that the customer would be interested in knowing. Your website serves as a potential tool that informs your customer about your services, contact details, past services, and other things. Another good thing about having a website is that it brings business to you even when you aren't awake.
3. Search Engine Optimisation
One of the best ways to promote your business online is to use the power of search engine optimisation. In the digital world, two things are different from each other. First, you keep promoting your business and trying to get a good rank on the Google search pages. The second thing is when Google starts to promote your business. When you start getting the latter thing, you get added benefits. To reach the stage where Google starts to optimize your business, you need to have a strong SEO for your website.
SEO is a set of practices that works in-line with the Google ranking algorithm and promotes your brand. With the algorithm changing and newer, better technology coming into play, there are a lot of things that you need to keep in mind while getting your website optimised. SEO is not a single thing. It is a group of activities or tactics that help you achieve a better reach and rank on the Google pages.
4. A business blog is also important
Once you have a website and SEO is getting done, the next step to promote your small scale business is to create a business blog for your website. Many people might have overlooked the importance of content, but now in today’s world, if you need to shine in front of your customers, you have to have a business blog. Content has become an important and inseparable part of online business activity. SEO and Content are partners and work closely with each other. Surely, you can create a few posts and blogs on the achievements you had, but because your customers need to get acquainted with your business, you need to have a lot of educational content as well.
Your business blog should consist of educational content wherein you can talk about your services that are in-line with your brand. This helps you get more business and reaches out to people who use the same keywords to search for a business similar to yours.
5. Keep updating your content
In today’s market, the best promotional pitch is when business owners talk about their expertise in a particular field, their way of approaching, working, and delivering the desired results. So, when you publish the content on your website, you don’t have to sit back and relax. Keep promoting it side by side. The best way to promote your website and content is to publish them through newsletters, emails, social media, and other similar platforms. You can also choose to make them a downloadable guide for your customer. The more you reach them, the better it becomes for you.
6. Google Ads are the best
This point needs no introduction or explanation. Google Ads have become a hot topic among small business owners and startup people. If your business is one of the most competitive in the market, SEO can be a long-term technique. It will be better for you to understand the potential of Google Ads and use it to your benefit. Google Ads can help you get to the first page’s top search and make way to the customer’s mind. As soon as you sign up for Google Ads, your website starts to show on the top of the first page of Google Search, above the local and organic listing.
7. Optimize your listing
Once you have created a list of services or goods you offer, the next thing is to optimize your listing. When you list your business on Google, give the form a little more time and fill in all the questions and spaces. Do not leave anything vacant. If there is any spot left, it will show your inconsistency and give a reason to Google for lifting their eyebrows. Also, it states how irresponsible you are. So, make sure to be a bit more patient. After all, it's your business that’s getting the reach you want.
8. Engage with your customers
Customer engagement is very important if you wish to grow your business. One of the best ways to achieve this is through online customer reviews. The more reviews you get, the better it is for you. The more ground you cover, the better it becomes for you. After a stage, the people who reviewed your website, services, or any other thing will turn into your promotional asset. They will spread the word of your good work, and then your promotion is done through word of mouth.
9. Use your social media
After doing everything listed above, there is another very important and popular way of promoting your business, and that’s using social media handles. Connect with your LinkedIn connections, upload videos on Facebook, YouTube, Instagram. Reach out to people on Twitter and Pinterest. Other things can be done. Do not neglect social media platforms at all.
10. Join communities
Believe it or not, several like-minded people can give you many insights about the business you own. SO, joining the communities on various platforms will surely give you a good result afterward. Make sure to do it for your business’s betterment.
The above-mentioned are just a few of many ways to promote your business. If you are looking for a better reach, start working on the points mentioned above. There are a plethora of other promotional ways that can give you a good response, so once you have established a concrete strategy, you can revisit them whenever you want.
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Q. Is it true that SEO can help in getting better reach?
Ans: To be very frank, SEO is a huge umbrella that has a lot of things under it. It is one of the most traditional yet effective ways to promote your business. It surely takes time depending on the competition in your geographical area; still, it is a very effective way to get better business.
Q. How to promote my business on Social Media Platforms?
Ans: You must be aware that most of us are always online on any of our social media platforms. People spend a lot of hours every day scrolling through their social media feeds. If you create an engaging video or a lucrative post, you might get a chance to attract a few people; and that’s all that you want for starting up your business, right?