DMart Franchise Cost In India [How To Start, Profit]

. 9 min read
DMart Franchise Cost In India [How To Start, Profit]

What is Dmart?

DMart is the brand name under which the Avenue Supermarts Limited business operates. It is a chain of supermarkets in India, founded by Shri Radha Kishan Damani and his family in the year 2002 to create a solution for the growing needs of the modern Indian family. Radha Kishan Damani is India’s second richest man with a net worth of Over 17.8 Billion. Greatly respected in the business frontier as a perceptive investor in the Indian equity market, Shri Radha Kishan Damani has given rise to a company that inherently strives to achieve a deep understanding of customer needs and demands and works towards fulfilling them with rightly priced products. A firm believer in core business fundamentals and strong ethical values, he has made DMart into an efficient and profitable retail chain that is patronized by customers, business partners, and employees alike. DMart is also Listed under the BSE (Bombay Stock Exchange) and NSE (National Stock Exchange) in India.

How To Open D-mart In My City?

Some of the other major brands that fall under the canopy of Avenue Supermarts Limited (ASL) are D Mart Minimax, D Mart Premia, D Homes and Dutch Harbour. The D-Mart business is a highly profitable one, with a huge number of people depending on it to do their daily grocery shopping. The brand also offers a maximum amount of offers and discounts to make shopping a pleasurable experience for customers while allowing them to increase their savings. The wide expanse of products offered by DMart are as follows:

  • Everyday Staples
  • Snacks
  • Hygiene Products
  • Kitchen Utensils
  • Crockery
  • Home Cleaning Products
  • Storage Products
  • Home Décor
  • Stationery
  • Furnishing
  • Apparels
  • Toys
  • Bath and Laundry Products
  • Beauty
  • Home Appliances

Dmart Ready Franchise: Business Model Types

DMart operates under three business models in India:

1- DMart Offline Stores

With more than 200 brick-and-mortar stores in India, the offline business model for DMart is the most successful one. You can find all categories of food items and household products in these well-maintained stores. These off-line stores usually fall under the mall or SuperMarket stores.

2- DMart Pickup Points

The DMart pick-up points are small delivery kiosks or stores near the DMart warehouses where customers can go and pick up their orders that they had placed online.

3- DMart Online Store

Known as DMart Ready, the DMart online store is available as a website as well as a mobile application. Shoppers can simply download the app and start shopping for their daily needs. DMart ready also provides a pick-up option along with a house delivery option.

DMart Franchise Cost

The DMart franchise fee is Rs. 25000 plus the charges required for the set-up of the store and its decoration. Thus, the total investment incurred by anyone taking up a DMart franchise falls under the bracket of INR 1.5 crores to 2 crores.

The total floor area required for starting a DMart store is 4000 sq. Ft.

Salient Points for Obtaining A DMart Franchise

Investment  – Minimum 1.5 crores to 2 crores.

Area requirement – 4000 sq ft.

Return of Investment (ROI) - 3 years

Royalty Fee: N/A

How To Get DMart Franchise?

Although DMart does not provide an exclusive franchise owning facility under its business for individuals, prospective buyers can join this business in a number of other ways. Currently, all the stores in India are owned and operated under the Avenue SuperMarts Limited banner.

You can join the DMart Supermarket Business in one of the following ways:

  1. Becoming a Supplier of DMart: If you are the manufacturer of any product that can be sold at a DMart store then you register yourself as a supplier of the particular product with the company. If you are planning to become a supplier with DMart, you will have to fill a form provided on the official DMart website and provide all the details that are required for a smooth onboarding process.
  2. Opening the DMart Store in your Area by renting your space to the DMart Business: This is the second way in which you can enter the DMart business and open a store near you. You can lease out your land or space to DMart on rent or sell it to them.

The DMart Mission

The main mission of DMart is to become the lowest priced retailer in all the regions that it operates in. At DMart, the people research, identify, and make available new products and categories that suit the everyday needs of the Indian family. Their only mission is to provide the best value possible for all customers so that every rupee they spend on shopping at DMart gives them more value for money than they would get anywhere else.

DMart Operation In India

The first D-mart store was launched in the year 2002 in Powai, Maharashtra. Today , the DMart business is expanding quite fast in Indian cities. At present DMart functions in about 75 cities of in 11 Indian states, including Maharashtra, Gujarat, Andhra Pradesh, Madhya Pradesh, Karnataka, Telangana, Chhattisgarh, NCR, Tamil Nadu, Punjab and Rajasthan. It has about 200 stores spread all over the country.

The DMart Head Office is located in Mumbai, Maharashtra with zonal and regional offices present in the Indian states of Punjab, Karnataka, Haryana, Uttar Pradesh, the National Capital Region of Delhi, and others.

DMart Customer Service

DMart places a strong emphasis on excellent customer service. It trains its employees in the values of ACT (Action, Care and Truth) to make them efficient in doing their jobs with dedication, determination and dignity.

Dmart Ready Franchise

Benefits of A DMart Ready Franchise

A convenience store is one of the simplest and easiest ways of expanding a business and obtaining great profits. These stores not only provide customers with all the products for a daily need that are required for sustenance but also creates a number of employment options for the residents of that area. Convenience stores work even better if they are backed by a strong and popular brand name, like DMart.

Key Takeaways

We hope that our in-depth guide on DMart franchise cost turned out to be a valuable resource for you. As of the leading convenience store chains in India, DMart franchise serves as the one-stop-shop for all general FMCG products. It offers domestic utility items, nourishment, toiletries, beauty items, apparel, kitchenware, bed and bath, household appliances, etc. The company also works to follow the trend of providing customers with all their necessary items at an affordable and sustainable cost.

Thus, opening a DMart store in any neighbourhood or city serves as an ideal option for residents of that area to enjoy the ease of purchase and also provides a livelihood for a number of people of that given area.

Also read:
1) Apollo Pharmacy Franchise Cost
2) Patanjali Franchise Cost
3) Dominos Franchise Cost
4) Pizza Hut Franchise Cost
5) KFC Franchise Cost

Stay updated with new business ideas & business tips with OkCredit blogs in English, Hindi, Malayalam, Marathi & more!
Download OkCredit now & get rid of your bookkeeping hassles.
OkCredit is 100% Made in India.

FAQs On Dmart Franchise

Q. What is the Dmart franchise contact number and helpline?

Ans- The details for obtaining a Dmart ready franchise are:

  • The contact number for the DMart franchise is 022-68502300
  • Dmart Email Address-
  • Commercial Address- Avenue Ecommerce Ltd., Anjaneya Co. Op. Hsg. Soc. Ltd. Orchard Avenue, Opp. Hiranandani Foundation School, Powai, Mumbai – 400076

Q. How do I get a DMart franchise?

Ans- Salient points for obtaining a DMart franchise in your city:

  1. Investment– Minimum 1.5 crores to 2 crores.
  2. Area requirement– 4000 sq ft.
  3. Return of Investment (ROI)- 3 years.
  4. Royalty Fee: N/A.

Q. Is DMart a franchise?

Ans- Dmart does not provide franchises in India as of now. But you can sell or rent them your land to open their store in your locality.

Q. How does DMart make profit?

Ans- DMart makes its profits via the producer of goods to the supermarket to keep its stocks on the shelf for sale. It can also be called a fee of entry for the products that are held in the supermarket. As Dmart is a superstore chain it also charges a Slotting Fee.

Q. Who is the owner of D Mart India?

Ans- The owner of D Mart India is Mr Radhakishan Damani.

Q. Why is DMart so cheap?

Ans- Dmart is officially considered the lowest-priced retailer network PAN India. Low pricing results in heavy footfall, hence, double sales. Dmart manages to sell its inventories quicker than any other supermarkets and restocks within 24 hours. This regulation cycle attracts various manufacturers who then extend extra volume discount, thereby decreasing buying price for DMart.

Q. What is D Mart business model?

Ans- D Mart is currently working on 3 business models which are:

  1. DMart online Store (Dmart Ready): It's a mobile app available for IOS & Android which guarantees delivery within 24 hours.
  2. DMart Offline Stores: There are 234 Dmart stores across India, which stock everything from foods to household accessories.
  3. DMart Pickup Points: These are small stores strategically open in prime locations where you can go and collect online orders.

Q. How many D Mart are there in India?

Ans- DMart opened its doors in Mumbai in 2002, and has opened 234 stores in PAN India.

Q. What is the turnover of D Mart?

Ans- The estimated revenue of DMart has recorded 300 billion Indian rupees in the financial year of 2021. This profit has increased over 14 folds since the financial year 2012.

Q. How much is the investment and cost for the D Mart store franchise?

Ans- The standard DMart franchise fee is 10 Lakh Rupees and the rest for the shop fixings and decoration. The overall investment is going to be approximately 1.75 Crores to 2 Crores Rupees.