How to Sell Makeup Online? The Ultimate Guide

. 6 min read
How to Sell Makeup Online? The Ultimate Guide

Quick Tips To Sell Makeup Online in India

Are you looking to establish your own cosmetic brand? Are you looking to open an online makeup store? There are a lot of pre-existing cosmetic brands in the market, and establishing a new brand amidst them can be challenging. However, the digital presence of your brand can help you in gaining more audience. Small business owners can implement digital marketing strategies to establish their brand and sell online.

The beauty and cosmetics sector has witnessed a lot of growth in recent years. Various makeup brands also have an online store to increase its market share. The recent COVID pandemic has forced people to opt for online shopping. This is perhaps the right time to open an online store or establish your brand online. Let us see some of the strategies that you can use to sell makeup products online.

1. Know Your Target Audience

You should know whom you are selling your makeup products to. It helps in providing personalised services to customers. You should identify the user base of your product, i.e., it may be for women, men, beard styling, etc. You can also provide men’s and women’s makeup products under your brand. Knowing your audience will help you in running marketing campaigns accordingly.

You can target an audience from any geographic location that is famous for a raw material used in your makeup product. Collecting customer information can also help you in finding out their demands and main concerns. You can provide a personalised product to your customers, thus, generating revenue.

2. Customer Testimonials

If you are running a website, social media page, etc. for selling makeup online, make sure to add customer testimonials on your selling platform. Customer testimonial videos can help you gather a lot of audiences. People will find your product worthy if they hear it from someone they can relate to.

You can also display the customer reviews on your online platform about your products. Most e-shoppers have the habit of referring to customer reviews and testimonials before making the purchase. You should pay attention to the customer concerns and issues regarding your products, as it will help in building product credibility. Constructive criticism and reviewing is the best way to improve the quality of your product.

3. Create a Vast Online Presence

You may use a website to sell makeup products online. You should also open an account with your brand name on various social media sites. It will help you establish communication with your customers. You can promote your brand via various social media sites like Facebook, Instagram, etc. Allow customers to rate and review your products, thus, creating more traffic on your digital content.

For small business owners who are opting for a website for selling their products online, make sure that you have detailed product descriptions on your website. A lot of people may not know the correct procedure for using your beauty products. Product descriptions can assure customers and will answer their basic queries.

Video marketing is also great for selling makeup products online. You can post a makeup tutorial video explaining the use case of your products. Be active on social media platforms and respond to customers to establish your brand. Add imagery on your online platform to attract customers and sell online.

4. Identify Your USP

You should know your USP (Unique Selling Proposition) for establishing your brand. USP is the quality/attribute of your product that sets it apart from competitors. Makeup products can have various USPs like unique colour composition, low-cost, diverse range, etc. Advertise the USP of your makeup products to attract more audience.

There are various online and offline makeup brands in the market, and you have to provide products that stand out to attract the audience. Make sure to choose a solid and catchy slogan for your brand along with a brand vision, which should be displayed on online platforms.

As a small business owner, you should ask yourself a few questions before launching an online brand.

  • Can your products solve any beauty problem/anomaly?
  • Are your beauty products affordable to the common population?
  • Can your makeup products be included in the daily routine?

These types of questions will help you identify the USP of your makeup products. It will also help in finding out the target audience.

Shopping trolley full of make up and cosmetic goods on blue background

5. Focus on Most Searched Products

As you are trying to sell your makeup products, you should know about the most searched beauty products or keywords. Various free software(s)/tools can be used to know about the most-searched beauty-related keywords. You can incorporate those keywords in your product detail/description to attract more customers.

You can also hire an SEO optimiser to optimise your digital content with the latest/trending keywords. These strategies can also help your website appear on top of the search results on various search engines. You should use technology in the right way to get high and better results.

6. Branding and Labelling

Make sure that you come up with a relatable brand name. The packaging of a product also attracts customers to an extent. You will end up paying more in the long run if you opt for cheap packaging. Cheap packaging increases product damage rate during logistics operations and does not attract customers from all sections of society.

The branding and labelling of your makeup products should have a professional touch. Make sure to use an original brand name, design, slogan, packaging design, etc., for your products. Small business owners who are just starting should opt for white-labelled products that have a third-party manufacturer. Selling white-labelled products can be hassle-free, as you only have to provide branding and packaging. However, it will not build good brand credibility. It can be good to use white-labelled products in starting and then control the manufacturing process once you generate enough revenue.

7. Collaborate

Collaborate with top e-shopping platforms to increase your product reach. Beauty products also require better advertisements. You can collaborate with any famous person, a celebrity in town to share your beauty products. Don’t be shy to fund advertisements, as they can help you in the long run.

You can also organise a workshop about your products in malls, circles, or any other place with gatherings. Physical banners and posters can also help you in establishing your brand among customers.

Research about the online marketplaces preferred in your geographic location and try to put your products available on those marketplaces. Online selling platforms will provide you with a huge target audience, and you can earn huge revenues. Keeping up with the trend is a major step towards upward mobility.

8. Invest in Logistics

Providing door to door delivery helps in giving a personal touch to your customers. It can be quite difficult for new entrepreneurs to have a self-owned logistics department. You can research/identify some of the top logistics firms in your geographic area and partner with them to provide doorstep delivery to your customers. Listing your products on prominent online selling platforms will also help you in cutting logistics costs. Most of the top online selling platforms manage their own logistics.

You can also invest in customer support and reverse logistics. Adding a return policy to your products will increase customer trust, as they will not feel uncertain while buying. A reliable logistics partner will help you sell online along with timely delivery.

Cosmetic bottle container in shopping cart, Beauty product and makeup over a wooden table


There are various digital marketing strategies that you can apply for selling makeup online. The most valuable aspect that will attract a huge audience is the quality of your product. Try to sell unique makeup products that can help your brand to establish itself amidst various competitors. Small business owners should also focus on brand advertisement to increase their market presence. You can also focus on the financial management of your venture to know about the payables and receivables in real-time. OkCredit is a reliable source that can help you manage your business finances. Start building your cosmetic brand now!

Also read:

1) 10 Best Ways to Promote Your Small Business
2) How Many Social Media Sites Can I Promote My Online Business On?
3) Online Business Ideas You Can Start Quickly
Best Skincare Brands in India
5) Cosmetic Manufacturer in India
6) Best Lipstick Brands In India

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