How to Set-up an Instagram Shop?

Benefits of Having an Instagram Shop

If eCommerce is what you want to indulge in, there are plenty of platforms to increase your online business. Instagram is presently one of the best platforms for eCommerce, and Instagram marketing can boost any business. E-Commerce relies a lot on the promotion of the products through every means possible. There are plenty of business tips to make your eCommerce website perform better. Social media is the ultimate horcrux of promotion that can give wings to your online business. Using social media to promote products is one of the top online business tips.

How to Sell on Instagram?

Currently, there are more than 500 million people across the globe who use Instagram, and it has become strongly intertwined with their lives. You won't find any user on Instagram who isn't the follower of at least one eCommerce page on Insta. Instagram, as an institution, is also promoting eCommerce fantastically. But these were all about the promotion of merchandise through Instagram. But how many of you know that you can create something called an Instagram store? Read on to learn more.

• Product Catalogue: When you create an Instagram shop, the products you want to sell are merely speaking, and your product catalogue gets connected with your profile. Hence, your products get a promotion. You can use multiple Insta features like posts, a news feed, stories, reels etc. to let the users know more about your brand and explore the product catalogue thoroughly. When you use the Instagram shop feature, a shop tab appears in your own Insta profile. Any Instagram shop will have this unique shop feature that allows visitors to check the product catalogue.
  
• Tagging on Instagram: Since Instagram is positively promoting eCommerce these days, they have launched many beneficial features for eCommerce. Tagging is one such option. If you post anything, Instagram lets you tag the products from the Instagram shop, so your stories and posts would redirect visitors to it. While you tag any Instagram shop product, a cute little shopping bag icon appears on the image, and people can get all the details, including the product prices, when they tap on the bag image. The bag seems like a sticker. This is a convenient method because the interested person can directly visit the products. Try to follow the conventional Instagram selling tips for better results.

Creating an Instagram Shop

For all those wondering how to set up an Instagram shop, here is a short tutorial.

As you know, Instagram is directly linked to your Facebook account. Therefore to initiate an Instagram store, you need a Facebook store. Instagram will derive all the information from the Facebook store.

1. The first step is to meet all the requirements of Instagram commerce. Instagram shops will only apply to physical goods. That means you cannot put up a store with only services. You need to know many details regarding this. Not all countries have access to the Instagram shop or the commerce features of Instagram, so your location will make a difference here. Do some primary research regarding this before planning to open an Instagram store. The Instagram business profile is also a necessity to start an Instagram shop.

2. You can convert your existing Instagram profile into a business account with a couple of clicks. When you convert your account to a business account or create a new Instagram business profile, you shall get access to various business-oriented tools introduced by Instagram, like Instagram Ads and Instagram Insights options. The next and most crucial step will be to link your Facebook business profile or business page to the Instagram profile. You must have an active Facebook business page of which you should be an admin.

3. If you have not yet created a Facebook business page, you need to do that first. Many detailed tutorials are available on the same that you can follow. Other than that, multiple entrepreneurs have shared their Instagram business tips. You can quickly have a glance at a few of these to perform better.

4. Once you are done with setting up an Instagram store, you have a place to showcase your products and conduct business. Now you have to add the products for customers and create a good product catalogue. Instagram will import all the product information from your Facebook store, so you practically need to have a good product catalogue at your Facebook store— any expert shall render this as the most vital business growth tip. When your Instagram store gets synced with your Facebook business page, the product details will automatically be available here.

5. In case you are completely new to this domain and thinking about how to do all these, your journey will start with creating a Shopify store and adding the products to it. There is a whole process involved in syncing the Shopify store with your Facebook business page. It's not that difficult but lengthy. You can follow multiple tutorials to learn about the process.

6. The third important step in setting up an Instagram store will be creating an effective sales channel for Instagram.

7. Both Facebook and Instagram will be the lead shop channel sourced from your Shopify account. There is an option in Shopify to add sales channels. You need to click on the plus icon beside Instagram when you open up the list. Much like the same way you link Facebook and Shopify. When this is done, you need to wait for the approval of your account.

So, let us do a quick recap of the steps followed so far while setting up an Instagram shop:-

• Convert your normal Insta profile into an Instagram business profile.
• Then link your Shopify store with your Facebook business page.
• Have a validated Facebook business page where all the products have been uploaded in the form well to do catalogue.
• Link your Facebook business page to your Instagram business page.
• Link your Shopify store with your Instagram account

Now, Instagram will review the products and check your seller profile and account before it officially allows you to open an Instagram store. Many people get impatient during the review process. There is no need to be, as it could take plenty of time to do so. Once it is done, there is no stopping, and you are closer to your dream. After the review, you will get a confirmation notification. Approve that, and get started on your Facebook selling journey by tagging your product through posts, stories, etc.

After this last step is completed, you are all geared up to wave the flag with appropriate promotions.

Benefits of Having an Instagram Shop

You might be thinking what is the benefit of working so hard to create an Instagram store. For all the people who are in the dilemma of the benefits Instagram store can bring in your eCommerce journey, here they are:

• Instagram is an authentic platform to advertise your products. Due to the large base of Instagram users, the product gets a much deemed high visibility, increasing sales chances.
• Instagram is the ruler in visual marketing these days. Alluring product images all set to generate potential leads for sales.
• The Instagram store opens up various new opportunities, including influencer marketing.
• The high engagement that one can obtain through the Instagram store is commendable and increases the sale curve dramatically.
• Instagram stores are designed in the best possible way to improve the user's shopping experience and fall in love with its features.
• Instagram is head-on heels to be an effective e-commerce platform, and one must make the perfect use of this situation by using the seller-friendly policies of the Instagram commerce section.

Primary Business Tips to Perform Well in Instagram

Let's have a fast look at the most used Instagram business tips:-

• Since Instagram is the ultimate graphic destination, so the better your product images, the greater is the chance of their sales. When you are uploading product images, pay a lot of attention to the details.
• Have a thorough knowledge of the target audience and how to approach them from Instagram.
• Pay special attention to your Facebook business page and your Shopify stores, as a lot of Instagram users, after visiting your Insta shop, will likely pay a visit to these as well.

Performing well on Instagram depends a lot on how well you follow online business tips and tricks. With dedication and hard work seasoned with a lot of creativity, you can boost your Instagram Business.

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4) OkCredit: All you need to know about OkCredit & how it works.

FAQs

Q. How can you connect Shopify to Instagram?

Ans. First, convert your normal Insta profile into an Instagram business profile. Then link your Shopify store with your Facebook business page.

Q. How can a customer check a product catalogue?

Ans. When you use the Instagram shop feature, a shop tab appears in your own Insta profile. Any Instagram shop will have this unique shop feature that allows visitors to check the product catalogue.

Q. How long does it take for an Instagram shop to get reviewed?

Ans. It takes a few seconds to a few days, depending on your shop. We recommend you to be patient during the review process and follow the eCommerce criteria given by Facebook.

Q. How to enhance sales on the Instagram shop?

Ans. Since Instagram is the ultimate graphic destination, so the better your product images, the greater is the chance of their sales. When you are uploading product images, pay a lot of attention to the details.

Q. How to get more followers on your Instagram profile?

Ans. Focus on visual marketing, influencer marketing and have a strong content strategy for your profile. You also need to do good research on hashtags and use them appropriately. Do not forget that Instagram stories also play a vital role in attracting the audience.