How to Start Your Own Clothing Line Business in India?

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When it comes to parties, weddings, and functions, we Indians tend to buy clothes. The clothing business is profitable as many people buy clothes for different occasions. You can start your clothing brand by deciding your target market and the kind of readymade garments you want to sell. Creating your clothing brand is challenging, time-consuming, but it will be easier to automate the operating processes using online marketing and other online scheduling websites.

So how to start a readymade garment business? There are various things to consider before starting your brand. Some of the points to focus on in making your clothing shop business plan include inventories, stock and suppliers, marketing and promotion, finances, and operations costs. You will face highs and lows in the business but continue to scale at a sustainable pace. It will allow you to build a solid foundation for your business. Let us take a look at the steps that will tell you how to start a clothing business.

How to start a clothing business? / How to start a clothing shop?

The steps to start a clothing business is as follows:

1. Identify the Need of your Business

The first step is to identify the needs of the business. You cannot just start with any clothing item and sell it. You have to decide on your niche. It will help you target the right people and customers for your product. It will build a specific requirement in the marketplace. We often ask ourselves how to start a clothing line, but we often forget to decide on the niche.

If you sell a specific type of clothing or design, it will showcase your creativity and make your design more personal. You can start a fitness brand, sports brand, kids clothing, lifestyle clothing, traditional and other unique clothing. You can branch out once you build a larger audience and goodwill.

2. Business Plan

How to start your own clothing brand without a business plan? A business plan is a key factor for every organisation. The fashion industry is not easy to predict as trends change very easily and every day. So, have a business plan in mind to figure out the future steps. Business plans are a result of various small targets, analyses, anticipations, numbers, and calculations. Your business must contain the location, size, finances, investments, growth, and expansion parameters of your organisation.

Create a budget for your business, analyse the investments, machinery, and equipment required for the business and make a financial plan for months or quarters. It will help you focus on the key parts of the business that will eventually lead to higher profits.

3. Organise your Business

You must organise your business. Ask yourself how to start your own clothing line and create a list of all the necessary things for your business establishment, such as the location of your business, product catalogue, etc. You can start by renting a small place or studio for your shop. It will be cheaper as compared to a commercial shop. Decide on how you will work, online or by renting a place.

It is a good idea to make a budget for your business, including insurance plans, sales, funding, investment, product requirements, catalogues, and marketing plans. It will help you give a clear picture of your business. You can also estimate the costs of the expenditure in the future.

4. Find Clothing Manufacturers or Suppliers

You will have two options while starting a business. You can either manufacture your own designs or can purchase from suppliers. It is essential to decide the production type for your business to avoid future difficulties. You can purchase readymade garments from wholesalers, hire a professional team to help you with the clothing designs, or purchase clothing fabric and sew it in your studio.

Once you are done selecting your production process, you can start streamlining the clothing business process. Test your products and see if the quality is top-notch. The quality must be high as it will increase customer satisfaction. You can also decide on a logo for your business, a catchy name, and a systematic marketing process to access more customers.

5. Marketing and Promotion

After you test your products, determine the quality and identify the various requirements of your business, you can market your products. Marketing and promotion play an essential role in the growth of the clothing business. It helps you increase your revenues and profit margins. There are numerous ways to enhance your marketing skills, such as hiring experienced marketing professionals or marketing affiliates.

You can also save some money and advertise your product yourself by using social media platforms. You can connect with your target audience through Facebook, Instagram, and other platforms. It will help you determine the tastes and preferences of your target market. You can use the information, and make your product better than your competitor.

Conclusion

We can say that starting a clothing business is not easy. There are various things to consider before starting your own brand. The biggest challenge is to stay relevant in this constantly changing business climate and consumer behaviour. For that, you need to carve a niche and expand your business online. The question is how to start your clothing business online? With a website, proper digital marketing and social media promotion you can easily tap the online customer base and take your shop to the buyer if the buyer cannot visit your shop. Going online is the most crucial and significant step to the success of your clothing business plan.

Also Read:

1) How to run a successful clothing business in a village?
2) 6 Easy Steps to Start a Clothing Business Online in India
3) How To Start A Clothing Store Business Plan In India? Clothing Business In India.
4) How to Get A First-time Business Loan: The Ultimate Guide
5) OkCredit: Simple, Paperless & Secure solution for businesses

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FAQs

Q. How to start a clothing business online?

Ans. The answer to how to start your clothing business online begins with creating a website. You can create a website either by hiring a web developer or by yourself. There are various sites like WordPress that allow a non-IT individual to create a website for free. You will have to purchase a domain for your website. Other than that, you can make marketing pages on Facebook or Instagram and upload pictures of your stock. It will help you increase your customer base.

Q. How much does it cost to start a clothing brand?

Ans. The cost of the clothing brand depends on the business size. On average, it costs between INR 5 lakhs to INR 10 lakhs including, inventory, a rented place, and first-time operating costs. The cost increases as the business increases. If you want to start a large-scale clothing brand, the costs will range between INR 10 lakhs to INR 20 lakhs. The other expenses will include electricity, water, employees, salaries, wear and tear of clothing, etc.

Q. Is the clothing business profitable?

Ans. Clothing is considered a profitable business because of high demand. Everyone purchases clothes regardless of occasions, parties, and weddings. The selling profit margin of the clothing business lies between 30 to 60%. The profit margin in branded clothes is even more as compared to local or unknown brands. The profit margin for local or non-branded clothes is between 25 to 50%, which is not bad at all. The profit margins are dependent on the quality and branding of the clothes.