Is Twitter Useful for Business to Business Marketing?

Is Twitter good for business marketing?

1. Though many businesses and brands are already using Twitter to reach as many potential customers as they can, it is also a great B2B platform.
2. B2B, i.e., business to business marketing is essentially targeting other businesses with a purpose to sell, promote, and expand your own business horizons.
3. Twitter is a perfect B2B platform because you will find almost all the industry professionals on it.
4. Therefore, you can build a relationship with them and look for tie-ups that can open new doors for your business.
5. Social media platforms like Facebook, Linkedin, YouTube, Instagram, etc. are considered to be the most popular among B2B marketers.
6. However, what many people don't know is that Twitter is the most used social media platform after Linkedin when it comes to business to business marketing.
7. This is because many people still view it as a popular B2C platform.
8. Here are some reasons that make it such a useful tool amidst the B2B marketers:

A Large Audience

• Almost every corporate giant, their CEOs, managers, and other professionals use Twitter for both personal and professional purposes.
• Also, every business aspires to represent itself nicely on Twitter because it helps them find the right audience for B2B marketing.
• Though there is a large audience on Twitter, its filters and searching tools are sharp enough to help you find the kind of profiles you are looking for.
• This maximises your chances of connecting with maximum professionals and management members.

For Generating Brand Awareness

1. Once you know that you have a large audience to target, you can create smart strategies to create awareness for your business.
2. You can use this platform to post links and infographics that can drive your audience towards your website.
3. You can share information related to your sector to attract professionals with similar interests and professional backgrounds.
4. Your tweets should be a source of information to your audience so that they can shower product-related questions on your page.
5. This will enable you to become a trustable brand in the minds of your potential customers.
6. Some portals can provide you with the hashtags that can help your tweets reach maximum people.
7. You can also utilise it to connect with industry influencers to know their take on your brand and products.
8. One of the popular methods to connect with an audience in recent times is to conduct a poll that will help you to understand their opinion as well.
9. You can even use them to receive feedback about your products from the audience.

Social Selling

• Many businesses have set up Twitter accounts that are handled by experts.
• These handles operate under the sales team but do not sell the products straight away.
• Instead, they prefer to engage with your audience to understand their issues and concerns.
• For example, if someone has posted some concern on Twitter, then just post a comment on it that can give some insight to that person.
• Also, comment only when you are sure about helping that person or it could harm the reputation of your brand to some extent.
• Once that person is satisfied that you have enough knowledge about the subject, he might message or start following you.
• Now, once you start conversing about a topic, you can subtly share your prospect so that he doesn't feel that you are selling.
• This idea might seem to be a long process, but it works well in B2B marketing and you can involve several people at once without the need of pushing your ideas around.
• Also, after following you, the person might contact you again if he sees something interesting on your timeline.
• Therefore, keep posting content and try to add value to the life of your potential customers.

Generate Traffic

1. While you can create a brand and spread awareness about it, you can also use your Twitter accounts to generate traffic on your blog or website.
2. This can be easily done by posting your website or landing page link on your page.
3. Moreover, you can include the website links in your posts as well to increase the daily visits to your website.
4. Many brands post interesting videos through their Twitter handles these days to impress their followers.
5. We have seen that trending topics get more attention from the audience.
6. Therefore, you can include interesting captions and infographics to entertain your audience.
7. If they find it interesting, they may even share it further and this will help to generate more traffic for your website.

Monitoring Feedbacks

• You can also set up a page for handling the support services of your business on Twitter.
• B2B marketers tend to use these handles to manage the queries and complaints of customers.
• Instead of using calls or emails, responding to tweets can be convenient for both you and your audience.
• Try to give satisfactory responses to the queries and questions of your audience and monitor what people think and say about your brand or product.
• This can help you understand your shortcomings and it might also help you to stay updated with the latest trends in your industry to manage future developments.

Examining Competitors

1. While Twitter is a solid platform for promoting your brand, it can also help you stay updated with the latest launches and developments of your competitors.
2. It can also give you insights about your position in the market as you can easily compare the kind of response your products get as compared to your business rivals.
3. The tweets, impressions, follower growth, and other important data can be analysed to keep your business in a strong position.
4. You can even use it to understand what your competitors are lacking so that you can provide that and win over their customers.
5. Many analytical tools are available online for identifying content that drives interactions.
6. Some tools will also enable you to handle your engagements perfectly.

Content Strategies that Can Help Your Business:

• Content strategies can determine the overall impact of social media sites like Twitter on your business.
• Therefore, you can adhere to some of these strategies:
• Don't indulge in too much self-promotion because Twitter is not the right place for it.
• People connect with ideas and not sales pitches here, and therefore, you must be aware of the limit up to which you can promote yourself.
• Don't run for followers as the kind of engagement you receive is also important in B2B marketing.
• It is better to have a few followers who engage with your posts daily than having millions of followers but without any engagement.
• Therefore, your content should be appealing enough to increase the participation of your followers.
• Focus on creating educative and informative content as it generates a positive response from Twitterati.
• Also, try to be as consistent as you can because people tend to forget you easily on social media if they don't see you for a while.
• Post-how-to post and compelling infographics with a link to a detailed blog or article that can provide enough knowledge to the reader about that particular topic.
• Apart from that, you must also know the right time to post a certain thing.
• Don't give your best post at the start of the week as many of your prospects might be too busy to notice it.
• Save it till the middle of the week till things get settled.
• Also, post on interesting topics on the weekend and try to engage with your prospects as much as you can.

Conclusion

1. Twitter isn't a new platform for B2B marketers but many of them fail to realise its true potential and end-up wasting their time on less relevant platforms.
2. Don't forget to use analytical tools while using Twitter for business to business marketing because you must know whether your techniques are getting responses from your audience or not.
3. You can assign a marketing agency for this work but can also appoint a dedicated person for handling all the above-mentioned things for your business.
4. Also, don't compare yourself with other businesses because some businesses get more attention than others.
5. For example, a pharmaceutical company might get fewer retweets, comments, and followers every day as compared to a cloth brand.
6. However, that doesn't mean that they are doing badly.
7. Try to create a big impact with fewer words as Twitteraties get easily swooned by witty one-liners and funny tagline.

Also Read:

How To Use Twitter for Marketing and Business?

All about Twitter & Twitter Marketing

Social Media Ideas For Business.

FAQs

Q. How can Twitter prove beneficial for my business?

Ans: When used in the right way, Twitter can boost your sales, create brand awareness, and improve revenue. It also can be used as a point of contact for handling the queries and complaints of your customers.

Q. How can I use Twitter for B2B marketing?

Ans: Identify industry influencers and engage them using Twitter. Also, you can use it to build a reputed brand for yourself and for understanding customer behaviour. By providing exposure to a wide number of audience, Twitter improves your brand recognition.

Q. What should be done to optimise by business for Twitter?

Ans: Pick an attractive image, use the logo of your brand as your profile picture, pick a trendy Twitter handle, use a name that can make you identifiable with your brand, write a fantastic bio, and include a link that redirects future prospects to your website. Also, you will need to keep updating the pinned Tweet of your profile to relate with your audience in a better way.

Q. How is Twitter good for marketing?

Ans: Twitter is an effective marketing tool because you can use it to boost views on your blogs, post updates related to your products, promote press releases, and increase traffic to your website by including links in the Tweets.

Q. In which way can I increase my B2B followers?

Ans: Make your Twitter profile interesting and keep updating it because it creates a good impression on your audience. Tweet regularly and be visible by following the latest trends. Also, you can make it simple for your audience to follow you. If you follow these things your followers will increase quickly.

Q. Which age group does Twitter target the most?

Ans: Most of the male users fall in the age group of 25 to 34 whereas the female users fall in the age group of 18 to 24 years.