A cleaning business means steady income, repeat customers, and good revenue. And because of the pandemic, there is a huge demand in the market for cleaning and sanitisation companies.
But sanitising is different from cleaning. Sanitisation is a complicated process. Companies and corporate offices can not afford to do it on their own. Starting a sanitisation business means you are diving into the pool of opportunities. No wonder why a lot of people are considering starting their sanitisation business.
And if you are wondering how to go about starting your sanitisation business, this article will help you sail the boat.
Before jumping straight into the process, first, let us learn the difference between sanitisation and cleaning.
How is sanitisation different from cleaning?
To simplify it, sanitising means killing or removing pathogenic microorganisms from targeted areas. And cleaning means removing dirt, debris, and dust from targeted surfaces.
First, you clean the surfaces and apply a proven sanitisation method to make the surface bacteria-free. This also includes disinfecting the surfaces.
Starting your sanitisation business is as simple as starting any other small-scale business. All you need is basic knowledge of chemicals and how to handle them efficiently.
And to help you go smooth on this journey, here is our step-by-step guide to starting a sanitisation business.
7 easy steps to start your sanitisation business
Sanitisation business is a highly rewarding business when done properly, and that's why you need to kick it off with solid planning and strategy.
1. Business Plan
The success of any business depends on how killer the business plan is. For a sanitisation business plan, you will have to consider the following things.
- Independent or franchise
Do you want to start your business independently, or do you choose to be a part of a franchise? If you want to start independently, you will have to do the initial setup all by yourself.
And you will need to spend a lot of time promoting your services. On the other hand, if you choose to go for a franchise, they help you with the initial setup. They also help you with marketing in your locality.
- Market survey
This is the most important part of your business plan. Because your customer base is the most crucial thing when you are in the business of providing services.
First, analyse what is the demand in your area. What type of services people need and how much they can afford to pay.
As a sanitising business, you can provide your services to corporate offices, education institutes, hospitals, residents, and shops. As a beginner, it would make sense to provide your services to only one particular sector. And once you are ready to scale, you can think of expanding your client base.
One major part of market surveys is competitive analysis. This means being aware of the number of similar businesses operating in your area. What are the services they offer, how they have priced their services, etc. This will help in strategising your plans.
- Capital investment
Now you are ready with primary assessments, you will need to figure out where the funding will come from.
Are you willing to take a Government loan? Or Are you willing to invest your own money? A lot of banks offer support to new entrepreneurs. You can do your research and choose what suits your needs.
Initially, you will need to invest money in buying equipment, paying salaries to your employees, and promoting your services.
2. Name Of Your Company
Any sanitisation business needs to establish a brand. So choose your company name wisely.
A few things to consider while choosing a name:
- The name should be easy to remember and should sound good.
- It should describe what is your business about
- It has to be unique.
3. Legal Formalities
Now that you are ready with a killer business plan and the name of your company. Let’s get the ball rolling with legal formalities. This includes what license, insurance, and certificates you will need.
The first thing you will need is a DSC (Digital Signature Certificate) from the MCA (Ministry of Corporate Affairs) authorised agency.
Get your company name filed with the Registrar of Companies (ROC).
You will need a labour license. And to get one you need to register with the Office of Inspector, Shops, and Establishment Act. You will also have to cover insurance for your employees.
The other things you will need is a bank account and a GST number.
The sanitisation business involves manpower at high risk of getting injured or sick. And when you are a business owner, you have the responsibility to watch out for your employees. So make sure you have the right type of business insurance. Business insurance will also protect your company from financial crises if your business experiences any property damage.
We have introduced OkStaff. OkStaff is a free of charge staff management app that lets you manage your employees’ payments, attendance & more.
- Training and certifications
sanitisation involves working with chemicals and equipment. So it will be only wise to hire skilled and certified employees.
4. Set A Budget
Determine a reasonable budget for starting and running your sanitisation business successfully. While setting up a budget, consider the factors like equipment, cleaning, and disinfecting products, taxes, and insurance.
This can be a little overwhelming, so take help from a professional while setting up your budget.
5. Marketing Strategy
Any business is as good as its marketing plan. Because you might be providing the best sanitisation services in the world, but your business will not make money if people don’t know about you.
So plan your marketing strategy wisely and consider using the following options.
- Word of mouth
If you are providing services in a residential area, word of mouth is your best strategy to run a successful sanitisation business.
Providing sanitisation services in residential areas is a lot dependent on the trust factor. If you are proficient in your services, people will recommend you to their friends and relatives. This will help you gain more clients and revenue.
You can also offer referral points. So when your customer refers you to their friends, they will get some discount with their service.
- Traditional way
Traditional ways of marketing still work for service-providing businesses. You can advertise in local newspapers. You can print flyers and distribute them in your locality.
- Social media & Digital marketing
Any great digital marketing strategy starts with having a good website. Your website will educate people about business and services. It will also showcase your previous work experiences and client testimonials.
The next thing would be putting social media to your best use. Update people about your ongoing projects. Educate them about sanitisation through your social media handles.
Build a strong follower base that will convert into customers.
6. Purchasing Equipment And Products
Investing in Cleaning equipment and disinfecting products depends upon what clients you choose to serve. If you are serving corporate and commercial buildings, you will need larger appliances to clean and disinfect.
If you are providing services to residents, only you can work with limited tools and equipment.
Here is a tentative list of what you will need to buy:
1. Cleaning tools
- Spray bottles
- Protective gloves
- Disposable or reusable towels
- Mops and brooms
- Laundry bags
- Buckets or carts to carry supplies
2. Disinfecting products
- Glass cleaners
- Multi-purpose cleaner
- Floor cleaner
7. Customer Service
To run a successful sanitisation business, make customer service your top priority. Make sure you hire people with the best work ethics. Working with a professional mindset will help your business earn a name and fame in the industry.
Always put your customers' needs first. Make sure your customers can reach you easily via phone, email, or messages.
To help you go easy with clients, you can use the OkCredit App. OkCredit is a digital ledger app for small business owners and their customers to digitally record credit/payment transactions all over India.
Always collect customer surveys or feedback. This will make customers feel that their opinion matters, and it will help you collect client testimonials as proof of your customer satisfaction. This will also help you improve your services.
Benefits Of Starting A Sanitisation Business
- Sanitisation is an in-demand service. It is not a one-time offer. Sanitisation needs to be done daily or weekly. So you will always have work ready for you.
- Sanitisation is relatively easy to grow business As your one customer will recommend you to the other.
- There are tons of opportunities for sanitisation businesses even when the pandemic is over. You can offer your services to households, corporate offices, shops, educational institutes, and commercial buildings.
Things To Remember While Starting A Sanitisation Business
- The initial investment in starting sanitisation is a bit high.
- It requires handling and taking care of your manpower.
- As it is an in-demand service competition is also going to be high.
It might be daunting to start a sanitisation business, but this step-by-step guide will make it a piece of cake for you. Sanitisation is a low investment and high revenue business. But remember not to spread yourself too thin. Choose one type of industry you want to serve and stick to it.
All businesses come with risk factors. So always be ready to tackle those roadblocks. We hope we were able to help clear your doubts about starting a sanitisation business.
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Q. What do you need to start a sanitisation business?
Ans: You need a DSC (Digital Signature Certificate) from the MCA (Ministry of Corporate Affairs) authorised agency. And a killer business plan.
Q. What equipment & resources do I need to start my sanitisation business?
Ans: You will need cleaning tools and disinfection products to start a sanitisation business.
Q. How will people know about my sanitisation business?
Ans: A well-executed marketing plan will help your business grow.