How Small Businesses Can Compete Against Big Businesses?

. 6 min read
How Small Businesses Can Compete Against Big Businesses?

The market competition has increased at a tremendous amount and is more likely to increase in the future. Small companies know that the competition is not limited to local and small businesses. There are so many big companies all over the country and are overshadowing small-scale businesses, both physically and digitally.

Having said that, there are still some ways to fight the competition in the market and rise. There are some of the advantages that small businesses have against big companies. We will discuss the small business tips and advice for business owners that they can use against big companies.

What are the tips to grow a small business?

The 7 tips for small business are as follows:

1. Establish digital presence

Digital marketing is one of the trendiest and most successful ways to grow one’s business. The majority of people use social media and online platforms for shopping, entertainment, and business. Creating a digital presence will help you fight against big companies and grow your business.  It is the best marketing tip for small businesses.

You can market your business using various social media channels and increase business sales and attract customers. You can use Facebook advertising to reach new customers for a minimal investment. It is cost-effective compared to traditional marketing methods.

2. Build your reputation

The next technique is to build your business's reputation and goodwill. Many large companies have a mediocre digital presence. On the other hand, many small companies are small in sales but have a good reputation in their community. Reputation plays an essential role in the competitive market.

One of the best tips to grow your business is to provide good customer service. It will help you get positive reviews from your customers and have positive goodwill in the market. You can ask for customer feedback, reviews, referrals, and their experience while using your business products. You can advertise the reviews and feedback on the internet and grow your business.

3. Refine your target audience

Large companies and big business owners tend to focus on reaching a large number of audiences with the same product across the nation. However, it gives an opportunity to small businesses to reach a specific audience effectively. It allows you to focus on delivering the best goods and services to the customers as per their requirements.

Create a plan to segment the target audience and market your products to them effectively. It will help you retain the existing customers and gain new ones. It is the best business tip for small business owners. You can also connect with your customers and their social groups via social media platforms to gain inside access to their behaviour, habits, and preferences.

Young businessman working on a tablet of the future and tablet display shows word trends

Another tip for starting a small business and growing is to test out your marketing trends before big companies. Testing the marketing trends before big companies gives you an advantage in the market. All the large companies make a budget for marketing and then get the budgets approved in a meeting by managers, senior employees, the finance team, etc. The process takes time.

It gives an opportunity to small businesses. Small businesses don't need to get approvals because of a small team. It saves them time, and they can act quickly.

5. Customer service

Customer service plays an essential role in the growth of every business. As per the statistics, 90% of the business owners use customer service as a factor in whether or not they should do business with this company. So, customer service plays a major part.

As compared to large companies, small business owners have a chance to build a deeper, personal and stronger relationship with their customers. A company is represented by its products and customer service. Good customer service will allow you to retain your customers and build new customers over time.

6. Run promotional events and contests

One of the best tips for small business owners is to engage your customers in your products by hosting events and contests. People love a good event or contest. It is easier for small companies to run events, promotions, and contests without consulting with a team. It will give small businesses an edge over their competitors.

You can run seasonal sales, give deals of the day or week, organise social media contests, give free gifts to selected winners, etc., to engage with the audience. It will help you increase your customer base and sales of your business. It is the best way to grow your business.

7. Logo design

The last technique to grow your business is to step up your designs. People often judge a book by its cover. So, one of the best ways to step up your branding is to build a professional design. A good-looking design appeals and attracts more customers on social media than you can anticipate.

If you don't have a background in designing, you can hire freelance graphic designers. The internet and accessibility to the vast network of knowledge make it possible for a layman to cover all the aspects of designing. The design of a logo must represent your style, personality, and business.

logo design brand designer sketch graphic drawing creative creativity draw studying work tablet


To conclude, we can say that there are so many ways for small businesses to defeat large companies in the market, like creating a target audience, building social media presence, giving offers and deals to the customers, by improving customer service and relationship. The above mentioned tips will definitely help small businesses in competing against big businesses.

Also read:

1) Best Tips for Customer Retention for a Small Business
2) Tips to Understand Your Market while Starting a Small Business
3) Tips for Businesses to Overcome the Covid Blues - Revival Tips for Businesses
4) What are the keys to success when operating a small scale business?

5) OkCredit: All you need to know about OkCredit & how it works.

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Q. Why do most small businesses fail?

Ans. There can be so many reasons as to why a small company would fail in the market. Some of the most common reasons are as follows:

  • Operating without a business plan or vision
  • Hiring the wrong employees
  • Not respecting the employees
  • Not trusting your team members
  • No target market identified
  • No understanding of finances and management operations
  • No culture of excellences

Q. Which small businesses are harder to start?

Ans. Every business will be harder to start in the beginning as it requires time and hard work. However, some businesses are harder to grow compared to other businesses. The list is as follows:

  • Transportation business
  • Retail stores
  • Restaurants and bars
  • Travel agencies and tour operators

All these businesses require specialised knowledge, licenses, and government certifications, and some retail stores are seasonal, making it difficult to grow.

Q. What are the best and easy small businesses to start in India?

Ans. The easiest small businesses that you can start are listed as follows:

  • Internet services business
  • Computer-related business
  • Childcare services
  • Home health care services

These businesses are easiest to start as it doesn’t require renting a place or any investment. You can start these businesses from the comfort of your home.