Countries are known for exceptional food or drink that doesn’t taste the same anywhere else. If someone says "Sushi", the next word that comes to your mind is 'Japan'. Italy is known for its pizza, France for its wine, and similarly, tea unites our country like nothing else. Did you know that there are more than 3 thousand varieties of tea in India? Indian tea is also called "Chai”. People from every region love it. No wonder, India has many famous tea brands that produce excellent quality tea and export it worldwide. Let’s take a look at the best tea brands in India.
Top Tea Brands in India based on Market Share
- Tata Consumers Products Limited (formerly Tata Global Beverages).
- Hindustan Unilever.
- Wagh Bakri (Gujarat Tea Processors and Packers Limited).
- Twinings Private Limited.
- Organic India Private Limited.
Tata Tea and Hindustan Unilever are the key market players in the Indian Tea Industry with around 60% market share. Now let us look at the most popular tea brands in India based on sales, consumption and popularity.
List of Best Tea Brands in India (2022)
1. Tata Tea
They were founded in 1962 by the Tata group. Tata Tea is a product of Tata Consumers Products Limited, earlier known as Tata Global Beverages is, without doubt, India’s most famous tea brand. It comes in multiple variants and types and caters to different consumer segments. Tata Tea has an excellent aroma and taste, and its affordable pricing makes it perfect for a casual tea drinker. Tata Tea handpicks the tea leaves from Assam’s world-famous tea gardens.
Popular Variants:
- Tata Tea Gold.
- Tata Tea Gold Leaf Tea.
- Tata Tea Gold Black Tea.
- Tata Tea Premium.
- Tata Agni Leaf Tea.
- Tetley Green Tea.
- Tata Tea Teaveda (Natural Ingredients).
- Tetley Green Tea.
- Tata Tea Agni.
2. Brooke Bond Red Label
A product of Hindustan Unilever Private limited, the Brooke Bond brand aims to make the world a more welcoming place with people getting together for a cup of hot tea. Since 1966, the brand has been trendy among tea lovers across India and abroad. The tea processing unit is at Brooke Bond Excellence Center. Professional tea tasters test Brooke Bond and its other variants. It is known for the perfect quality, taste and aroma.
Popular Variants:
- Taj Mahal Classic Tea.
- Taj Mahal Gold.
- Taj Mahal Masala.
- Taj Mahal Ginger.
- Taaza Leaf Tea.
- Taaza Gold.
- Taaza Dust.
- Brooke Bond 3 Roses Tea.
3. Wagh Bakri Tea
Among the best tea brands in India, Wagh Bakri is a product by Gujarat Tea Processors and Packers Limited. The company headquarters is in Ahmedabad and is also known as the National Tea brand of India. It is one of the oldest tea brands, with production since 1892. Wagh Bakri Tea processes the best quality of tea from Assam’s tea gardens and is known for its strong taste and aroma. With a vast market in India’s northern and western states, this tea brand regularly enjoys an annual turnover of more than one thousand crores.
Popular Variants:
- Wagh Bakri Premium Leaf Tea.
- Wagh Bakri CTC Tea.
- Wagh Bakri Green Tea.
- Wagh Bakri Tea Bags Pure Darjeeling Tea.
- Wagh Bakri Flavoured Tea Bags.
- Wagh Bakri Instant Mix Tea.
- Wagh Bakri Organic Tea.
- Wagh Bakri Ice Tea.
4. Organic India Tea
Organic India is one of the latest tea brands, which has become popular among the health-conscious generation. The wellness brand was founded in 1997 in Lucknow and has introduced the world to Tulsi (holy basil), herbal tea and infusions. The herbal tea gives the perfect taste and aroma; it relieves stress and improves the immune system. Organic India herbal tea is available in both forms’ tea bags and loose leaves.
Popular Variants:
- Organic India Tulsi Ginger Turmeric Tea.
- Organic India Tulsi Sleep.
- Organic India Tulsi Green Tea Classic.
- Organic India Tulsi Masala Chai.
- Organic India Tulsi Sweet Lemon Tea.
- Organic India Green Tea Classic.
- Organic India Green Tea Jasmine.
Also Read: Best Chewing Gum Brands in India
5. Lipton
The list of the best tea brands in India will not be complete without mentioning Lipton. However, it is a British brand primarily famous for green and black tea. Lipton is undoubtedly a household name associated with Tea in India. The calorie-free ready-to-drink tea is the perfect choice for health-conscious tea lovers. The tea brand also produces various types of fruit teas.
Popular Variants:
- Lipton Yellow Label Tea.
- Lipton Darjeeling Long Leaf Tea.
- Lipton Green Tea.
- Lipton Green Tea Tulsi Natura.
- Lipton Green Tea Classic.
- Lipton Indian Chai.
Conclusion
Now you are officially an expert on the best tea brands in India. The advantages of the tea are too many, and so are the choices from having an iced tea on a hot, humid summer afternoon to a black tea on a chilly winter night. Further, you can start your day with your favourite cup of masala chai or end your busy day by taking green tea to relax your senses. Grab your cup of tea now!
Also Read:
1) How to Build a Brand from Roots?
2) Best Tips to grow your brand
3) Steps of Branding for Your Business
4) Impact of GST on bigger brands
5) Best Green Tea Brands in India
6) How to Create Your Food Brand?
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FAQs
Q. Is the Tea business profitable in India?
Ans. Yes, the Tea industry creates both job and business opportunities in the country. However, there are a lot of well-established brands. You can start your franchise of retail business. You may check the website of the nearest corporate offices of famous tea brands like Tata, Unilever for more details. If you own a small business, you can try technology to make your job easier. Try apps like OKcredit and OKstaff to manage your finance and staff with super ease.
Q. What are the various distribution channels in the tea industry?
Ans. The primary distribution channels in the Tea market are local stores (Kirana Stores), supermarkets, wholesale retailers, online retailers and convenience stores.
Q. Which state has the largest market share in the Indian tea industry?
Ans. Assam has the largest market share in the Indian Tea industry. Like Tata tea and Wagh Bakri, the best tea brands in India, handpick their tea from Assam. The other vital states are West Bengal, Bihar, UP, Kerala, Karnataka, Maharashtra, Gujrat and Tamil Nadu.
Q. I drink tea five times a day. Is it harmful?
Ans. Typically, there are no side effects of drinking tea. However, excess of anything is harmful. Try reducing tea consumption. Drinking tea once or twice a day is sufficient and even beneficial for health. If you face any health issues after drinking tea, you must consult a doctor to determine the underlying cause.
Q. Which is spicier, Assam or Darjeeling Tea?
Ans. Darjeeling tea is known for its spicy flavour and intense aroma. If you love black tea without milk and sugar, you should go for Darjeeling tea. Assam tea is milder in taste and goes well with milk and sugar.
Q. What are some of the lesser-known types of tea?
Ans. While black tea and green tea are the most popular tea types, many other types of tea and infusion are popular among tea enthusiasts. The lesser-known tea types include organic tea, herbal tea, ice tea, white tea, ayurvedic tea, Oolong tea, and Fruit tea. Try and see what hits your taste buds the best.